The source of amazing creativuty and inspiration: YouTube
What do you think about the gorilla ad? Have a look at this - posted some months before?
Here's another example ... this brand new new ad from The Football League - and this older ad for a video game which has been around for months.
While we all know how hard it is to come up with genuinely new ideas, it seems to me that tools like YouTube make researching ideas and treatments a bit too quick and easy...
Omaid Hiwaizi
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I think the new ad is fantastic :-).
btw, a large amount of the 'original' FIFA ad, or the Ronaldinho Nike ad are stolen straight from the much older and more creative Steven Chow movie 'Shaolin Soccer'. Excellent film.
http://uk.youtube.com/watch?v=JXuQt2emCG