Inspirational thinking
Thursday, May 8, 2008 at 11:56PM
Omaid Hiwaizi

mobile_clothes_store.jpgI've been struck by a lot of amazing stuff in Kurdistan (Iraq part) where I've been for the past week. But nothing more than this ingenious solution to the fact that there's a sizeable population of religious women in some districts who won't go far from their houses. Well this clothes retailer "Took the mountain to Muhammed". A great example of tailoring the delivery channel to the audience...

Article originally appeared on Integrated Planning and Digital Strategy (http://www.hiwaizi.com/).
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